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Leica M for (RED)

A truly one-of-a-kind Leica M digital rangefinder camera designed by Jony Ive and Marc Newson will be auctioned off at Sotheby’s to raise money for The Global Fund to fight AIDS, Tuberculosis and Malaria. Taking place on 23 November 2013, the (RED) Auction will feature items "from disciplines as diverse as space travel and lighting design to contemporary art and rare automobiles, all unified and distinguished by their excellence and innovation," the organisers say. One of the highlights of the auction, the completely unique Leica M for (RED) has a laser machined aluminium body with an anodised aluminium outer shell.

Leica Press Information

Leica Camera is pleased to present The Leica M for (RED), designed by Jony Ive and Marc Newson. The camera, based off the Leica M, will be auctioned off at Sotheby’s on November 23rd 2013 to raise money for The Global Fund to fight AIDS, Tuberculosis and Malaria.

From a design standpoint, it features a laser machined aluminum body and an anodized aluminum outer shell. A total of 561 models and nearly 1000 prototype parts were made during the 85 days it took to create of this unique, one of a kind camera.

The camera has s a full-format CMOS sensor, high performance processor and new Leica APO-Summicron –M 50mm f/2 ASPH lens representing the best in photography along with its innovative design.

Published: Wednesday, October 09, 2013

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Reader Comments

  1. Moiré anybody?

    Xpanded at 07:27am on Wednesday, October 09, 2013

  2. This was designed by the same guy that did the Pentax K-01. Anyone wanna complain here too?

    Giklab at 05:09pm on Wednesday, October 09, 2013

  3. When i look at this piece of design, i have a strong longing to see the original camera.

    snurk toffee at 05:18pm on Wednesday, October 09, 2013

  4. The moiré has been mentioned quite a lot online. On my iPhone it looked a bit like tartan. The Special Edition Leica Mc. I personally really like the look of this. As a one off piece of industrial design I think it is very impressive. I'd not want to own an M like that. The exposure dial looks difficult to use. The one in the M as it stands can be tricky to use in the heat of the moment.

    Dannybouy at 05:41am on Thursday, October 10, 2013

  5. A really beautiful camera with optical height more demanding, a purchase that is very professional.

    Pcprodigital at 07:27pm on Thursday, October 10, 2013

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