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Nikon Launches Teaser Campaign

Nikon has launched a teaser campaign for a new camera, entitled "Nikon - Pure Photography." The first element of the campaign is a 34-second movie featuring a photographer who says, "It's in my hands again," which - together with the "Pure Photography" tagline - might allude to a retro-styled, fully manual digital camera. There is no close-up of the camera itself but one of the sound effects you can hear is reminiscent of a - rather quiet - shutter going off. You can view the video after the jump.

Published: Friday, October 25, 2013

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Reader Comments

  1. It look´s like Nikon are going to bring out something different.

    tarifa photographer at 07:59am on Saturday, October 26, 2013

  2. Does it come with a fortune cookie?

    Mad Hungarian at 03:33pm on Saturday, October 26, 2013

  3. Yes... it is very necessary to choose wisely your technology/software/camera gear you use to keep focused on what you do best i.e. photography.

    Jonathan Miller at 12:47pm on Wednesday, October 30, 2013

  4. it´s nikon 2 :-)

    Brent Ugaloguy at 10:03pm on Thursday, October 31, 2013

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