Olympus M.ZUIKO DIGITAL ED 75mm F1.8
The Olympus M.ZUIKO DIGITAL ED 75mm F1.8 is a new telephoto portrait lens for the Micro Four thirds system. Offering an effective focal length of 150mm in 35mm terms, the all-metal Olympus 75mm lens is perfect for portraits, high-speed indoor sports and stage shooting in low light. The Olympus M.ZUIKO DIGITAL ED 75mm F1.8 lens will be available from July 2012 for £799. The optional LH-61F lens hood costs £69.90 and the LC-61 lens cap £39.90.
Olympus Press Release
Micro Four Thirds fans get new top-drawer lens from Olympus
Extra-bright lens quality meets full-metal style
Prime Portrait lens is also ideal for low light and sports
LONDON, 24 May 2012 – For owners of Olympus Micro Four Thirds cameras, a new lens has to offer more than stunning optical quality –the design has to live up to the beautiful, retro-styled O-MD and PEN series as well. The M.ZUIKO DIGITAL ED 75mm 1:1.8 (150mm*) ‘Prime Portrait’ lens ticks all those boxes and more. The ideal choice for portraits, high-speed indoor sports and stage shooting in low light, it has the sleek, full-metal housing to match its impressive specifications and spotless optical performance. From picture-book bokeh to virtually silent, high-speed autofocus, this large-aperture beauty has everything the serious enthusiast could ask for. The Prime Portrait lens is available from July 2012, for a remarkably low £799.
High speed, low reflection, next to no aberration
The large aperture of the new Olympus lens is perfect for low-light and high-speed photography. Combined with the long focal length, it also helps generate the shallow depth of field needed to highlight subjects against an intentionally blurred background – an ideal effect for shooting portraits. For sheer quality, ZUIKO’s ultra-high precision assembling and polishing technology puts the Prime Portrait neck and neck with the fantastic ZUIKO DIGITAL ED 150mm 1:2.0. Clear and sharp images are a matter of course, with edge-to-edge high contrast and resolution.Lightweight and compact, the Prime Portrait is a pleasure to work with in manual mode. The all-metal design has a reassuringly premium feel and the fine-tuned focus ring is a cinch to use. The ZUIKO Extra-low Reflection Optical (ZERO) coating is twice as effective as conventional coatings, giving you the confidence to shoot in bright light without fear of ghosting and flaring. What’s more, this lens also delivers reliable circular bokeh without the dreaded vignetting or off-axis aberration.
Several optional all-metal accessories are available to round off a sleek lens package, including the LH-61F lens hood (£69.90) and the LC-61 lens cap (£39.90), both from Olympus. The RRP for the M.ZUIKO DIGITAL ED 75mm 1:18 Prime Portrait lens is £799.
* 35mm equivalent.
Product specifications are subject to change without notice. Please check the Olympus website at http://www.olympus-europa.com for the latest specifications.
Thursday, May 24, 2012
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So what does the lens cap do ? For £40, it had better do a lot more than just clip on the front of the lens. And £70 for the hood ? I guess they are trying to get back the money the execs lost ?
Steve at 07:15am on Thursday, May 24, 2012
Kim Sinton at 02:57am on Friday, May 25, 2012
f:1.8 is great !!!!
Jose Kerginaldo de Paula at 06:06pm on Friday, May 25, 2012
I totally agree with Steve, has Olympus gone mad? NZ$80.00 for a lens cap, I hope it is gold plated!
cyleow at 11:49am on Sunday, May 27, 2012
Initial thoughts seem to make this a real 'must-have' favourite lens.............but at such a cost !
Oly probably figure that they can justify the high cost because of its quality & performance, but then have the cheek to charge extra, and at such an exorbitant price for a lens cap and a hood.........well that takes the cake !
They must be hoping that buyers will want to purchase the whole matching accessories package and help generate some added income to balance what they have lost recently !
mr ol'skool at 06:00pm on Monday, May 28, 2012
I'll stick with the plastic cap that comes with the lens. I'll lose it within six months anyway. As for the hood, I'll use a tin can before I'll shell out megabucks. Just thew lens please, and hold the anchovies.
bill hallberg at 01:24pm on Monday, June 04, 2012
Neat looking lens, wonder how it shoots...
Sports Complex at 10:55pm on Wednesday, November 06, 2013