Canon USA has launched a television campaign that “shows how images can magnify the subtle feelings in everyday life.” Designed to popularise the company’s PowerShot line of digital compact cameras, the campaign also involves the launch of a unique Facebook application that identifies the emotions of a user’s photo collection. The application scans a chosen photo album for a variety of emotions – including passion, love and nostalgia –then creates a unique visual summary of the specific feelings that reside in the image collection. Users can then share this visual summary with their Facebook friends and discuss the emotion they’ve captured through their own photography. The application, and more information on the Power of a Shot campaign, can be accessed at the website below.
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