Hasselblad’s ‘next generation’ H System camera series, the Hasselblad H5D, will be showcased at the company’s press conference at Photokina, Cologne, Germany. Featuring a modernised design and a complete new electronic engine, the Hasselblad H5D Series will be available in 40-, 50- and 60-megapixel editions as well as 50- and 200-megapixel Multi-Shot versions, and will start shipping in December 2012. The cameras offer the largest and brightest optical viewfinder in the market, simultaneous raw+JPEG shooting, True Focus II technology providing accurate focus and immediate focus confirmation, larger and more ergonomic buttons, new sealing for improved weatherproofing and an optional battery adapter for standalone operation. In addition to the Hasselblad H5D Series cameras, the company also announced the HCD 24mm f/4.8 H System lens. which is equivalent to a 17mm lens in a 35mm system.
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