Zeiss has launched a photo contest with the theme “Every Moment Tells a Story”. Anyone can enter the contest provided the photos are shot with a Zeiss lens - any Zeiss lens, whether fixed-mount, interchangeable or one that’s built into a camera phone. Carl Zeiss encourages photographers from around the world to look for moments that fit the theme, and to submit their best image. “We look forward to seeing how the participants of our photography competition capture the moments of everyday life in their own individual style,” said Martin Dominicus, Head of Marketing of the Carl Zeiss Camera Lens Division. Photographers and photo enthusiasts have until Sundaym 15 January 2012 to upload their images to the official Carl Zeiss group on Flickr. The first prize is a Zeiss ZE or ZF.2 lens of the winner’s choice with exclusive engraving, a Carl Zeiss T* UV filter, camera strap and lens cleaning kit.