According to a report by InfoTrends, the number of snapshot photographers has increased, while the number of hobbyists has decreased. Kodak is the leading brand among “family memory keepers”, maintaining its lead since 2004, while Canon leads the way in the hobbyist sector. According to InfoTrends’ Director Mette Eriksen, “This is important for Canon because it will have helped secure sales of entry-level digital single-lens reflex (DSLR) cameras to brand loyal hobbyists.”
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According to a report by InfoTrends, the number of snapshot photographers has increased, while the number of hobbyists has decreased. Kodak is the leading brand among “family memory keepers”, maintaining its lead since 2004, while Canon leads the way in the hobbyist sector. According to InfoTrends’ Director Mette Eriksen, “This is important for Canon because it will have helped secure sales of entry-level digital single-lens reflex (DSLR) cameras to brand loyal hobbyists.”
