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Friday, July 26, 2013

Fujifilm Announces Discontinuations

Fuji has announced the discontinuance of several film emulsions. The affected films include Neopan 400 in 35mm format, Provia 400X (pictured) in 35mm and 120 formats, as well as Superia 400 and Reala in 120 format. "Due to the prominence that digital has in today's society combined with a decline in global demand of traditional films, Fujifilm has had to make a difficult decision to withdraw a number of films from its range," says Gabriel Da Costa, product manager for professional film. "There are still a number of colour transparency, colour negative, instant and black and white films available in our range.  We would also like to thank all our customers who have supported these film brands over the years."

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