Fujifilm Professional has announced that Fujifilm Japan is to cease its manufacture of Quickload films in April 2010. In the background of the decision is a dramatic drop in demand, Fujifilm says. “Unfortunately the volume of Quickload sales has dropped off to such an extent that they are simply not viable products,” explains Russ Gunn, Fujifilm’s Senior Product Manager for Professional Film. Fujifilm has stocks of Quickload Pro 160S, Provia 100F, Velvia 100 and Velvia 50 in storage and, depending on demand, there should be sufficient quantities to last for another 12 months. Sheet film production will, however, continue. From early Summer 2010 Fujifilm’s ranges of 5"x4” and 10"x8” films will be packed as 20 sheet boxes instead of the current 10 sheet packs.
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