Gary Fong has launched an addition to its line-up of Puffer Pop-Up Flash Diffusers with the introduction of the Puffer Plus. Expanding on the fundamental features of the first-generation models, the Puffer Plus ($24.95) provides photographers with beautifully diffused lighting versus the problematic, harsh lighting that pop-up flashes often create. Redesigned from the ground up, the new Puffer Plus utilises a new shield that is nearly double the size of the original Puffer shield and has an advanced, light-filtering, textured finish. Its convenient sliding rail system allows for quick centering of the shield over the camera’s pop-up flash. Also new to the line-up is the Puffer Plus Warming Shield (sold separately for $9.95 MAP), which when used in place of the shield that comes with the Puffer Plus, creates a gentle warming effect that is ideal for shooting in open shade or enriching the colours of a sunset shoot.