Passers-by at London Waterloo station were greeted by a rather unusual sight: a 3.6m x 2m mock-up of the new Panasonic Lumix DMC-ZX1 digital compact camera. The giant snapper, which has appeared at London Waterloo station yesterday morning, is part of Panasonic’s unconventional marketing campaign that had earlier seen a giant pigeon “land” on the grass beside London’s City Hall. The heavily-promoted Lumix ZX1 is a new ultra-compact digital camera with an 8x optically-stabilised zoom lens that provides a 35mm equivalent focal range of 25-200mm in a body measuring just 2.6cm thick.
RSS
Feeds
