Hasselblad has decided to work with Sony to “cultivate new markets for photo enthusiasts and consumer digital imaging products.” Dr. Larry Hansen, Hasselblad Chairman and CEO says: “This partnership will enable us to access an area of the photographic sector, which we have never reached out to before, by tapping on Sony’s excellent state of the art technology and spirit of ground breaking innovation. Owning a Hasselblad, made in Sweden, will no longer be just a dream for many photographic enthusiasts.” The first fruit of this cooperation is the new Hasselblad Lunar compact system camera - essentially a Sony NEX-7 in disguise - which will be available from the first quarter of 2013.
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