Those who buy a Hasselblad H4D-40 medium-format DSLR camera with an 80mm lens before 31st January 2012 are entitled to a 50% discount off the MSRP of a second lens of their choice. This offer is good for any lens in the H line, from the HCD 28mm wide angle all the way to the HCD 35-90mm zoom lens, and represents a value of up to $3,747. Note that you must buy the H4D-40 kit and the second lens before 31st January in order to claim the 50% discount.