Heineken has just launched a photo contest aimed at 60+ year olds. Heineken is asking creative people from around the globe to share their observations and insights on the lives and preferences of this golden generation. Prizes are a share of $10.000 and to have their entries included in a 60+ documentary movie. To enter the challenge, please visit www.ideasbrewery.com. The winners will be announced at the end of March 2013.