The Fresh Awards have named the Hitcase Pro - a waterproof, mountable case that transforms the iPhone into a POV camera - “one of the most innovative new consumer technology products of 2013.” As part of the premier channel event Distree EMEA, the Fresh Awards provide a first look at new technologies, giving distributor, retailer and e-tailer delegates access to new and innovative products about to hit the market in the European, Middle Eastern and African regions. Award winners are selected by Distree executives and the Sightline Group, a technology consulting group that soecuakuses in emerging companies. Hitcase Pro is a waterproof, shockproof case that includes a built-in wide-angle conversion lens that allows the phone to capture an angle of view of 170°. A patent-pending ShockSeal design protects the phone from the elements while shielding it from shocks and drops. The Hitcase Pro’s Railslide system makes it easy to mount the case to just about anything with its auto-locking functionality and one-button trigger release. The case is available for $129.99.