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Wednesday, September 19, 2012

Impossible PX 70 and PX 680 Color Protection Instant Films

Yesterday at Photokina 2012 Impossible introduced a new instant colour film for Polaroid 600 and SX 70 cameras. In 2010 Impossible film was reinvented from scratch as the components of classic Polaroid film were no longer available. One of the main challenges in the development process was the design of a new opacification agent - a component that makes the photo insensitive to light after it has ejected from the camera. Impossible production manager André Bosman explains:  “Until now,  the opacification characteristic of previous Impossible films and their light sensitivity forced users to shield images from light immediately after ejection. Improvement in this regard became one of the major ongoing quests through the last two years.“ Now, with the new PX 70 and PX 680 Color Protection film Impossible takes a huge step in terms of ease of handling and image quality. An innovative color protection formula improves the opacification process, finally allowing for easy shooting without the need for immediate shielding of the photos. Available for Polaroid 600 and SX 70 camera models, the new Color Protection Films are available for 20 EUR / 23.49 USD / 17 GBP on the website below.

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