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Wednesday, October 31, 2012

InfoTrends Releases New Study on End-User Photo Printing Habits

According to InfoTrends’ most recent survey research, nearly 73% of Americans print their photos at least occasionally. The real change is happening in the devices used to take photos, as 45% of survey respondents say they own a smartphone, which is up from 31% in 2011. 30% of smartphone owners also say that they use their phone most often to take photos, which is up from just 17% in 2011. “Smartphones have evolved into legitimate cameras and have the potential to make the print ordering process easier than before since they’re always connected and users can order directly from their phones,” says David Haueter, Associate Director of InfoTrends’ Photo Printing Trends and Photo Merchandise Services. “However, those processes need to be user-friendly and consumers still need to understand the value of print to make them want to order in the first place,” he continues. “Printed photos are one of the safest ways to insure that important photos will be available and easily accessible in the future, and this message still needs to be taken more strongly to the consumer market.”

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