InfoTrends’ recently completed study entitled The 2012 U.S. Interchangeable Lens Camera Market explores the growth of the digital interchangeable lens camera market and provides a five-year sales forecast for the United States. This market is divided into DSLR cameras and compact system cameras (which the report calls “compact interchangeable-lens cameras”). The demographics of DSLR and CSC owners look very similar: photo enthusiasts, knowledgeable about photography, weighted to males, affluent, and early adopters. Future CSC owner demographics reflect a more mainstream buyer, who may be stepping up from a point & shoot camera. Vendors and retailers should begin preparing to adjust their messages to accommodate this shift, the company says. For more information on the report visit the website below.
RSS
Feeds
