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Tuesday, November 13, 2012

InfoTrends Releases Study on Digital Interchangeable-Lens Cameras

InfoTrends’ recently completed study entitled The 2012 U.S. Interchangeable Lens Camera Market explores the growth of the digital interchangeable lens camera market and provides a five-year sales forecast for the United States. This market is divided into DSLR cameras and compact system cameras (which the report calls “compact interchangeable-lens cameras”). The demographics of DSLR and CSC owners look very similar: photo enthusiasts, knowledgeable about photography, weighted to males, affluent, and early adopters. Future CSC owner demographics reflect a more mainstream buyer, who may be stepping up from a point & shoot camera. Vendors and retailers should begin preparing to adjust their messages to accommodate this shift, the company says. For more information on the report visit the website below.

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