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Tuesday, December 18, 2012

Instagram to Sell Users’ Photos to Advertisers?

Eight months after buying Instagram, Facebook has issued a modification to the service’s Terms of Use, allowing it to sell users’ photos to advertisers. According to the updated terms, you “agree that a business or other entity may pay [Instagram] to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.” Commenting on the news, The Guardian’s Charles Arthur speculates that the move “may give a boost” to Flickr, adding that “[a]lthough Flickr has resale deals in place with a number of companies, it shares revenue from those with users and only uses photos with users’ explicit permission.” Instagram users who do not agree with the new terms may opt out until 16 January 2013 by deleting their uploaded photos and terminating their accounts.

Website: Instagram / Updated Terms

Update: Instagram Backtracks on Terms of Use Update



 



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