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Friday, September 21, 2012

Joby Unveils New Camera Strap Line

Joby, the company best known for its flexible Gorillapod tripods, has launched a new line of camera straps. The straps are designed to accommodate both CSC and DSLR cameras and are available in a quick-draw, cross-body design for men and women, in addition to a versatile 3-way wearing option. The Joby team conducted extensive user studies with more than 500 photography professionals and enthusiasts and pinpointed how camera straps should fit and move on the body. This research resulted in the patent-pending UltraFit Sling Strap (pictured), built with Joby’s exclusive UltraFit Layered-Pad Technology for lightweight support without the bulk of thick padding. The 3-Way Camera Strap offers photographers a versatile and portable solution with three wearing modes: wrist, neck and shoulder. A convenient alternative to wrapping a neck/shoulder strap around the wrist, this compact strap allows shooters to minimize muscle fatigue with multiple ways to support the weight of the camera. The UltraFit Sling Strap is available now for $49.99. The 3-Way Camera Strap retails for $39.99.

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