Available in 120 and 135 formats, Lomography’s new LomoChrome Purple 400 is a speciality film that transforms “every green element of your photo into radiant purples.” Although inspired by Kodak’s discontinued Aerochrome emulsion - an infrared-sensitive, false-colour reversal film -, the LomoChrome Purple 400 is actually a C-41 process negative film with a sensitivity rating of ISO400/27°, allowing it to be used in virtually any weather conditions with no need for filtration at the capture phase. The first film rolls will be available in July at a price of £8.90 (35mm) or £9.90 (medium format).
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