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Tuesday, July 16, 2013

Lytro Enters European Market, Expands US Presence

Lytro has expanded its US distribution, with in-store availability at 44 Best Buy stores across the country, as well as at B&H's NYC superstore. Lytro is also currently available through international retail partners in Germany, Austria, and Switzerland. This, along with today's UK launch, marks Lytro’s second international retail expansion, following the camera’s debut in Hong Kong, Singapore, Australia, and Canada in October 2012. “As we continue to expand internationally, this is an opportunity to work with partners who share our vision for light field technology and support it across new markets. We look forward to seeing the kinds of living pictures our new European customers will create,” said Jason Rosenthal, CEO of Lytro.

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