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Friday, October 04, 2013

Memoto Renamed as Narrative

The Swedish company that introduced the wearable Memoto camera has announced the closing of $3 million of funding, led by San Francisco-based VC, True Ventures, and a new name for the company brand, now “Narrative” and its debut product, “Narrative Clip." The name change comes after Memoto was notified that its former name could not be used on a global scale, specifically because it conflicts with a similar name in the market. “Our company has come a long way under the name Memoto and we are all sad to give it up,” said Oskar Kalmaru, VP of Marketing “however, we’ve quickly grown to love the new name, Narrative, and it is one that describes what we’ve been trying to do all along – help users tell the stories of their lives. We called the camera 'Narrative Clip' to reflect its attributes of being wearable, quick and tiny.” The Narrative Clip will be available from 1 November 2013.

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