The Master Photographers Association (MPA) has launched the UK’s largest prize for baby photography, a cash prize of £10,000. The prize will be awarded to the consumer with the ‘Cherub of the Year’ bonniest baby. Established in 1993, Cherubs is the UK’s longest running baby photography programme and has over 200 professional photographer partners covering postcode areas in the majority of the UK. There are still some unallocated postcodes, so MPA is now actively recruiting professional photographers to join the programme and guarantees postcode exclusivity. For further details, visit the website below.