The new Pentax Efina is a 14-megapixel digital compact camera with 5x optical zoom. The name harks back to the days of film photography when Pentax had two APS cameras with a similar designation (the Pentax Efina and the Pentax Efina T). The digital version comes with a 26-130mm equivalent zoom lens sporting 6 elements in 5 groups including 3 aspherical elements; a 1/2.3-type CCD sensor, a “self-portrait mirror” and 720p HD movie recording capabilities. According to Pentax Japan, the floral design on the front panel “appeals to young women photographers.” The digital Pentax Efina will be available in selected markets only.