Phase One Industrial has introduced the Phase One iXR, billed as the world’s first dedicated medium-format digital reproduction camera system. Formed in 2011, Phase One Industrial is a division of Phase One focused on the research, development and manufacturing of specialised industrial camera systems. “The Phase One iXR was built from the ground up to meet the exacting needs of the reproduction photographer and was designed to streamline workflow by enabling full control of the entire process,” the company says. “The iXR incorporates a rugged industrial design that has done away with both the mirror and viewfinder to reduce moving parts and subsequent vibrations.” The iXR camera system is available in three different configurations - 80MP, 60MP and 40MP. The iXR is also available as a stand-alone camera body for existing Phase One digital back owners. Prices for a complete iXR camera system including lens begin at €22,990 / $29,990. Availability is slated for May.