Phase One have announced an unprecedented new-product investment protection plan. Customers who wish to upgrade to a new product within 6 months of its official launch will receive 90 percent of their original purchase price against any new Phase One digital back launched at a higher price within 18 months of the original purchase date, 50 percent against any new Phase One camera body launched at a higher price within 24 months, and 50 percent against any new Phase One or Schneider Kreuznach lens for the Phase One 645 camera platform launched at a higher price within 24 months.
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