PhotoShelter has announced the availability of the updated, free SEO for Photographers guidebook and the launch of a 4-week online course, the SEO for Photographers Bootcamp. The 39-page ebook, available in Portable Document Format (PDF), offers key insights on how to attract more website traffic by improving the way search engines find your content and rank you in search results. The SEO for Photographers Workbook helps you choose the search terms you want to be found for, optimise how you use keywords throughout your website, understand how Google works, check up on the competition, and measure your SEO (Search Engine Optimisation) progress. When you sign up for the guide, you will also get the SEO for Photographers Bootcamp. This four-week email course includes everything from interpreting SEO metrics and understanding how Google ranks websites to proven SEO tactics and ways to track your progress.