The Photo Imaging Council (PIC) has announced that its members have pledged £100,000 in sponsorship to support National Photography Month, a major new initiative to be held across the UK in June 2012. The first such initiative of its kind in the UK, National Photography Month aims to encourage the nation both to get more involved in photography and to explore new ways to ‘capture and keep’ life’s most important moments. Organised by the PIC and Photo Marketing Association, the initiative is supported by organisations from the photographic community including the Royal Photographic Society and National Geographic.
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