Ricoh Imaging UK has embarked on a promotional campaign offering photographers £40-£85 cashback on the Pentax K-50 (pictured) & K-5 II / IIs. In addition, consumers wishing to upgrade to the Pentax K-3 can take advantage of the latest trade-in offer. On purchase of a new K-3, consumers receive a minimum of £85 when they trade in any camera. The winter cashback campaign runs until 14 January 2014. The trade-in promotion will run from 1 November – 31 December 2013.