Ricoh has launched the Ricoh Theta, a new product billed as the world’s first mass-produced imaging device that encapsulates fully spherical scenes with one shot. The hand-held Ricoh Theta features a proprietary ultra-small twin-lens folded optical system that captures the scene around, above and below the device in one shot for fully spherical images. Fitting easily in a pocket or the palm of a hand, the slim, lightweight Ricoh Theta is synchronised with smartphones (currently only a couple of iPhone models, with Android support "expected before the end of the year"), where images can be immediately transmitted via Wi-Fi and viewed with a dedicated free app. Images uploaded to theta360.com can be shared on social networks. The suggested retail price is £329/$399.