Samsung Digital Imaging is launching a £2m multi-discipline advertising campaign this week, featuring a heavyweight TV campaign to support Samsung’s new 2View products. The campaign, comprising TV, print and online activity, will focus on the recently launched ST500 and ST550 cameras, which feature the world’s first front and back LCD screens. The dual LCD screens offer photography enthusiasts a unique opportunity to perfect their self-portraits and this feature will be central to the advertising campaign.
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