Tonchidot Corporation has announced the global availability of the iPhone application “Sekai Camera,” a social, Augmented Reality service for browsing and sharing user-generated text, photo, voice, and other location-linked information. Launched September 2009 in Japan, Sekai Camera was recently named the Best App in 2009 by Apple Japan. Sekai Camera is now available for free outside Japan at iPhone’s AppStore worldwide. While most mobile Augmented Reality applications today are allegedly navigation oriented, Sekai Camera is social by design, giving users the ability to communicate and have fun through interaction with digital tags that float in the real world. Sekai Camera has created a completely new interface for connecting the real world to the Web, Tonchidot Corporation says.