Sigma has renamed its flagship digital SLR camera to Sigma SD1 Merrill, in honour of Foveon’s founding father, Richard B. Merrill. The rebranding was initiated by Sigma’s new CEO, Kazuto Yamaki, who wrote “a personal letter to the company’s loyal customers” announcing the name change and a reduction of the camera’s MSRP to $3,300. Given the typically huge difference between Sigma’s suggested retail prices and the actual retail pricing of their products, this means you can realistically expect to be able to purchase the Sigma SD1 Merrill for about $2,300 - which is a massive price drop considering that the camera used to sell for about $6,900.
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