The new Sony A7 (α7) is a compact system camera with a 35mm full-frame sensor. Headline specifications include a 24x36mm CMOS imager with a resolution of 24.3 megapixels, a Sony E lens mount (to be used primarily with the company's new full-frame E-mount lenses), an improved XGA OLED "Tru-Finder," tiltable LCD screen, enhanced Fast Hybrid auto focus, a dust/moisture-resistant magnesium alloy body, Full HD video recording and 4K Ultra HD photo output. With both Wi-Fi with NFC, the Sony α7 offers effortless one-touch wireless connections with your NFC-compliant Android smartphone or tablet. PlayMemories Camera Apps further enhance your photo experience with a growing range of free and paid apps. In addition to E-mount lenses, the Sony A7 can also take A-mount optics via a new-generation mount adapter. Now available to pre-order for £1300 / $1699 - or £1500 / $1999 with a 28-70mm lens -, the Sony A7 will go on general sale in UK from mid-late November.