Tuesday, June 06, 2006

The Sony DSLR-A100 is announced. Despite several websites leaking the news ahead of schedule (including Sony themselves), Sony has now unveiled the 10.2 megapixel Sony A100 DSLR and a wide range of lenses and accessories to go with it. With built-in image stabilisation and dust-removale features, the new Sony A100 certainly looks like it has what it takes to challenge the likes of Canon and Nikon in the mid-range DSLR market, proving that it is more than simpy a re-badged Konica Minolta. With a price-tag of $900 body-only and $1000 for the body and 18-70mm kit lens, the Sony A100 is also competitively priced.

Sony Press Release

SAN DIEGO, June 5, 2006 — Sony is jumping into the digital single lens reflex (D-SLR) camera market with today’s introduction of the a (alpha) DSLR-A100 system. The system combines advanced SLR features with other Sony digital imaging innovations. With its 10.2-megapixel APS CCD image sensor, the DSLR-A100 camera is expected to have the highest resolution available in its class. It will be introduced with 19 high-quality Sony lenses, and will be compatible with most of the former Konica-Minolta Maxxum® mount lenses. The system will include a wide range of accessories as well. Sony developed a new Dynamic Range Optimizer image analysis technology to provide exceptional picture quality and natural color reproduction, along with a new Bionz image processing engine. This new engine supports a continuous burst mode for fast-action shooting and performs intelligent power management.

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