PhotoShelter has just released a new free educational guide, The Photographer’s Social Media Handbook. This two-part document helps photographers understand their desired target audience and build a thriving following, optimise and integrate social media platforms into a daily workflow, develop and implement key content-posting strategies, take advantage of the newest social media features and track their progress. This handbook also includes first-hand interviews with seasoned photographers who have mastered Facebook, Google+, LinkedIn and Twitter and established significant online followings. You can download your copy of The Photographer’s Social Media Handbook from the website below.