LG’s “Your moments. Shared” website aims to celebrate photography with regular competitions for the best football photographs. Each week the £1,000 prize will go to the person who takes the most memorable match-day image as voted for before by other users. To add an extra dimension to the competition, members are competing against a Pro Sports Photographer as part of Loop’s ‘Pro V Joe’ challenge. The Pro’s shots are submitted anonymously to avoid any favouritism and add excitement to the competition.