The new Zeiss Touit 2.8/50M is a macro lens with a maximum reproduction ratio of 1:1. Designed for compact system cameras with APS-C sized imagers, the Zeiss Touit 2.8/50M is equivalent to a 75mm lens in a 35mm system. The optical formula comprises 14 elements arranged in 11 groups and an iris diaphragm with nine rounded blades. The Touit 2.8/50M with Sony E and Fuji X mount will be available worldwide in March 2014. The recommended retail price is €755/$999.