Zeiss has announced an Instant Savings Promotion for its Touit lenses. The value of the instant saving for the Touit 2.8/12 lens (pictured) totals $251 and effectively reduces the list price on the lens to $999. On the Touit 1.8/32 lens, the instant saving totals $180, reducing the list price to $720. The Instant Savings Promotion is valid on all purchases from an authorised Zeiss dealer from 24th October 2013 through 31st January 2014. The third lens in the Touit family, the Touit 2.8/50 Macro, will begin shipping at the end of 2013.