Hasselblad Press Release

Hasselblad Celebrates Centenary of Founder’s Birth with Launch of Limited Edition Hasselblad 503CWD Digital Camera

In recognition of the centenary of Victor Hasselblad’s birth on March 8, 2006, Hasselblad today unveiled the Hasselblad 503CWD Anniversary Kit, a prestigious high-end photographic system that offers state-of-the-art digital capture technology elegantly integrated with a classically designed Hasselblad 503CW body. Combining the rugged reliability of the black and chrome V System body, with its range of high performance, central shutter-based lenses, and the technology of Hasselblad’s new CFV digital back, the exclusive Hasselblad 503CWD perfectly melds the heritage of the old Hasselblad with the focus of the new Hasselblad on digital high-end photography to create a new digital workhorse. Of undoubted appeal to the Hasselblad connoisseur, the camera delivers the perfect blend of versatility and simplicity in a compact, professional tool that gives the user complete control over digital image capture and is a pleasure to operate.

PMA 2006: FotoNation Press Release

FotoNation, Slyde, and Wisair Demonstrate Embedded Wireless USB Camera at PMA

ORLANDO, FL – February 27, 2006 – FotoNation Inc. (www.fotonation.com), one of the world’s leading imaging and connectivity solutions companies for the digital photography industry, announced today that it has won the DIMA Innovative Digital Product Award for their Ultra-Wideband (UWB) In-Camera Module. The UWB module, the first wireless USB solution embedded into a camera, was co-developed by FotoNation, Wisair, a leading provider of UWB and Certified Wireless USB (WUSB) chipset solutions, and Slyde Technologies, a wireless conversion solution provider for the digital photography and video markets. FotoNation will be demonstrating the product for the first time at the PMA Conference in Orlando, FL. Through this innovative technology, digital stills and video images can be wirelessly transferred between cameras and PCs.

PMA 2006: Adobe UK Press Release

Adobe Highlights Lightroom Beta and Photoshop CS2 at PMA 2006 Convention and Trade Show - Lightroom Public Beta 2.0 Photography Community and Photoshop CS2 Ecosystem Partners Rally to Support Digital Imaging Innovation

London. — Feb. 27, 2006 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced wide-spread support from the photography community and ecosystem partners for Adobe® Lightroom™ Public Beta 2.0 and Photoshop CS2 software.  With two open and extensible architectures, both applications allow for new, customisable workflows and innovative plug-ins and devices. “The inspiration for the development of Lightroom Beta and the exploration of new directions for Photoshop has come from our customers and ecosystem partners,” said Deborah Whitman, vice president of product management for Digital Imaging at Adobe.  “There has been a flurry of activity in the Lightroom Beta forums and it’s exciting for us to watch the beta evolve as photographers help us build an application tailored to their needs.”

PMA 2006: Lexar Press Release

Lexar Doubles the Performance of Its Popular 8GB CompactFlash Memory Card - High-Capacity Card Is Ideal For Both Professional And Advanced Amateurs Capturing High Resolution Images In RAW Format

ORLANDO, Fl., February 27, 2006 – Lexar Media, Inc. (Nasdaq: LEXR), a world leader in advanced digital media technologies, today announced that it has doubled the speed rating of its popular Professional 8GB CompactFlash® memory card to 90X. Furthering the company’s lengthy heritage in delivering cards with market-leading performance, the new 8GB card is one of the fastest high-capacity CompactFlash cards available. On display at the Photo Marketing Association International (PMA) show, Lexar’s new card is capable of a minimum sustained data write speed of 13.5 MB per second. In addition to increased speed and performance, the new high-speed card will be available in CompactFlash Type I flash memory card format, the most popular format for today’s SLR digital cameras.

PMA 2006: Lexar Press Release

New Digital Imaging Applications Developed For Lexar’s ActiveMemory System to Improve Professional Photography Workflow

ORLANDO, Fl., February 27, 2006 – Lexar Media, Inc. (Nasdaq: LEXR), a world leader in advanced digital media technologies today announced several applications developed for the ActiveMemory™ System (AMS), the company’s innovative digital photography workflow technology.  New and improved professional photo-imaging applications now supporting ActiveMemory, including Photo Mechanic by Camera Bits, Corel Paint Shop Pro X, and ProShooters Digital Pro 4, will be demonstrated at the Photo Marketing Association International Show (PMA). Lexar is also introducing Lexar Smart Download, an innovative image acquisition plug-in enabling Adobe Creative Suite 2 (CS2) customers to download images and take advantage of the AMS workflow when using the Adobe Bridge Image Browser.

PMA 2006: Lexar Press Release

Corel® Paint Shop Pro® Family of Software Supports Lexar® ActiveMemory™ System to Enable Automatic Processing of Photos During Download

Ottawa – February 27, 2006 – Corel Corporation today announced a partnership with Lexar Media, Inc. (Nasdaq: LEXR) to provide customers with a unique automated solution for transforming photos as they are downloaded from a memory card. Corel® Paint Shop Pro® X and Corel® Photo Album™ 6 software will now support the Lexar® ActiveMemory-enabled flash memory cards for digital cameras. By storing their Paint Shop Pro X automation script on a Lexar AMS-enabled flash memory card, customers can download and preprocess their photos in a single, seamless process. Savvy digital camera users are looking to transform each photo they take into high quality images. But, transferring large batches of photos from the digital camera to the computer and then editing each photo one-by-one can be time-consuming. By leveraging the new interoperability between Paint Shop Pro X software and AMS, photos may be automatically edited—according to the user’s set preferences—while they are downloaded to the computer.  The result is a seamless, customized digital imaging workflow.

PMA 2006: Lexar Press Release

Lexar LockTight Available In New Formats and Additional Languages

ORLANDO, Fl., February 27, 2006 – Lexar Media, Inc. (Nasdaq: LEXR), a world leader in advanced digital media technologies, today announced that its unique LockTight™ system is being localized and will be available to a greater number of security-conscious photographers worldwide. The LockTight System, on display this week at the Photo Marketing Association International Show (PMA), is a valuable tool for photographers in fields such as forensic photography, scientific research, military, law enforcement and mass media. The LockTight System will also be available in the popular Secure Digital (SD) format, and due to worldwide interest, is being localized in French, German, Japanese and Spanish. “Our goal is to continue to make it easy to incorporate card-level security into the professional workflow of photographers using the industry leading formats, secure digital and compact flash, anywhere in the world,” said John Omvik, director of professional product marketing, Lexar. “Like many law enforcement agencies working with the LockTight system, photographers in other vertical markets can incorporate it into their working process to experience the valuable peace of mind in knowing that their stored images and information are safe.”

PMA 2006: Lexar Press Release

Lexar Smart Download To Offer ActiveMemory Functionality For Adobe Creative Suite - New Module Will Improve Digital Imaging Workflow for Photographers Using Adobe Bridge

ORLANDO, Fl., February 27, 2006 – Lexar Media, Inc. (Nasdaq: LEXR), a world leader in advanced digital media technologies today announced Lexar® Smart Download, an intelligent acquisition plug-in module that will allow photographers to rapidly download and manage images directly from their memory cards via Adobe® Bridge, a component of Adobe Creative Suite (CS2). On display at the Photo Marketing Association International Show (PMA), the new plug-in will make it possible for photographers to leverage advanced features offered by Lexar Professional ActiveMemory™ CompactFlash® (CF) and Secure Digital™ (SD) flash memory cards and will provide a productivity boost with the ability to manage multiple concurrent downloads using Lexar’s Professional Firewire and USB 2.0 CompactFlash Readers.

Fujifilm Press Release

Shigetaka Komori, President and CEO, Fuji Photo Film Co., Ltd., Delivers Keynote Address at PMA 2006 in Orlando, Florida; Emphasis on Pursuit of Higher Image Quality and Dedication to ‘Culture of Photography’

ORLANDO, Fla.—Feb. 26, 2006—In a keynote address at the 2006 Photo Marketing Association (PMA) annual trade show, Shigetaka Komori, President and CEO of Fuji Photo Film Co., Ltd., outlined Fujifilm’s vision and strategy for meeting the future needs of its imaging customers. He emphasized Fujifilm’s continued pursuit of higher image quality, using both analog and digital as the technological means to that end. In addition, Mr. Komori outlined Fujifilm’s mission to preserve the “culture of photography,” which refers to the emotions and feelings that can be expressed through the medium of photography. He stressed the need for manufacturers and retailers to work together to provide products and services that drive the value of the photographic experience for consumers. “We all must give consumers a great experience when they make photographic prints,” said Komori. “If we all keep this as our priority, our businesses and industry will grow, and we will keep the culture of photography alive.”

Adobe Press Rlease

Adobe Photoshop Elements 4.0 for Macintosh Delivers Editing Magic to Digital Photo Enthusiasts - New version of No. 1 selling consumer photo-editing software* provides innovative tools to creatively enhance and share photos

London — Feb. 27, 2006 — Adobe Systems Incorporated (NASDAQ: ADBE) today announced Adobe® Photoshop® Elements 4.0 for Macintosh, an all-in-one photo editing and creation solution for Macintosh users. Consistently ranked as the No. 1 selling consumer photo-editing software, Photoshop Elements 4.0 maintains its popularity by merging powerful digital photo editing capabilities with easy-to-use tools, allowing photo enthusiasts to quickly and creatively enhance their photos for sharing. “Photoshop Elements for Mac delivers the features photo enthusiasts need to make their pictures stand out from the crowd,” said Deborah Whitman, vice president of product management for Digital Imaging at Adobe. “The Magic Extractor is an example of the power consumers have to seamlessly extract one image out of a photo and easily drag and drop it into another photo, so it looks like it has always been there.  Adobe’s continued investment in imaging innovation ensures our customers get the most out of today’s powerful digital SLRs and point-and-shoot cameras.”

Corel Press Release

Corel® Painter™ IX.5 Simplifies the Photo Painting Process for Professional Users and Extends Support to New Intel-based Macs

Maidenhead, UK - 27 February 2006 - Corel Corporation today unveiled the Corel® Painter™ IX.5 update to give professional photographers and artists new tools that make it easier than ever to transform photographs into paintings. Corel Painter IX.5 adds support for Rosetta™, enabling users to run Corel Painter on the new Intel-based Apple hardware. Corel Painter IX.5 is available now as a free download to registered Corel Painter IX customers and can be purchased directly from www.corel.co.uk. Corel Painter IX - the world’s most powerful and enjoyable digital art studio - is the tool of choice for leading professionals and artists in industries including film, game development and photography. Photographers choose Corel Painter IX because it is the ideal tool to help them generate additional revenue by creating hand-crafted paintings from their photographs. The new Photo Painting Palettes that are now offered in Corel Painter IX.5 further simplify this creative process.

PMA 2006: RawShooter essentials 2006 is introduced, including improved performance and camera support for 15 additional cameras. Also announced today is RawShooter premium 2006 which supports Nikon D200 including improved performancean is free for existing users. Finally RawShooter Color Engine has been updated to v1.1 to include additional camera support including Pentax and Konica Minolta.

Pixmantec Press Release

Orlando, FL. – February 25, 2006 – Pixmantec, a leading manufacturer of digital imaging software, continues to provide photographers at all levels of experience and expertise with the latest in RAW Workflow management technology with the introduction of RawShooter | essentials 2006, RawShooter | premium 2006 V1.02 and RawShooter | Color Engine V1.1, all being FREE updates. The software offers many new features, upgrades and is compatible with the most popular digital SLR camera models on the market including newly introduced models such as the Nikon D200, Canon EOS 5D, 1Ds Mark II, and 1D Mark II N, Sony R1 and several other brands and models. RawShooter | essentials 2006 continues to be offered as a forever FREE download via Pixmantec’s Website and has set the standard in the industry for quality, speed and certainly affordability.

PMA 2006: The Sandisk 8GB Extreme 3 card will cost £320 in the UK.

Sandisk Press Release

SanDisk Doubles Capacity Of Its SanDisk Extreme III Cards - Its Fastest Digital Film Cards For Professional Photographers - 8-Gigabyte Extreme III Cards Offer Speed, Performance and Capacities That Are Ideal For Digital SLRs

ORLANDO, FL, Feb. 26, 2006 - SanDisk® Corporation (NASDAQ:SNDK) today announced the addition of new card capacities to its Extreme III line of flash cards for professional digital cameras that are double the highest capacity points currently available. The new cards include the 8-gigabyte (GB)1 CompactFlash®, 2GB SD™ and 2GB Memory Stick PRO Duo™ digital film cards. The announcement was made at the Photo Marketing Association trade show where SanDisk is demonstrating products in booth #2741. SanDisk Extreme III CompactFlash and SD cards have minimum write and read speeds of 20 megabytes per second (MB/sec.) Memory Stick PRO Duo cards have minimum write and read speeds of 18 MB/sec. 2 The SanDisk Extreme III cards, which range in capacity between 1- and 8GB are among the world’s fastest working cards in many of today’s leading digital single lens reflex (SLR) cameras. 3

PMA 2006: The SD Plus Ultra II 2GB card will cost £75 in the UK.

Sandisk Press Release

SanDisk Doubles Capacity of Innovative USB-Flash Memory Combo Card - Folding SD Plus Card Eliminates Need For Separate USB Card Reader

ORLANDO, FL, Feb. 26, 2006 – SanDisk ® Corporation (NASDAQ:SNDK) today introduced a 2-gigabyte (GB) SanDisk Ultra ® II SD ™ Plus card, thus doubling the capacity of its award-winning storage card that combines USB connectivity and flash memory storage. The card looks and functions like a typical SD card and its high speed makes it ideal for digital cameras, camera phones and digital video cameras. Folding the unique card in half reveals a high-speed USB 2.0 connector that plugs into any USB port to easily and quickly transfer photos or other data to a computer without the need for a separate card reader. The announcement was made at the annual Photo Marketing Association (PMA) Show at the Orange County Convention Center where SanDisk is demonstrating products in Booth #2741.

PMA 2006: The MS Pro Duo Ultra II 4GB card will cost £140 in the UK.

Sandisk Press Release

SanDisk Announces 4-Gigabyte Memory Stick Pro Duo Cards For Digital Photographers - Ability To Take Thousands Of High-Resolution Images Lets Photographers Concentrate On Their Subject

ORLANDO, FL, Feb. 26, 2006 - With increasing sales of high-resolution digital cameras, video camcorders and other electronics devices that require more memory capacity and speed, SanDisk ® Corporation (NASDAQ: SNDK) today announced the 4-gigabyte (GB) SanDisk Ultra ® II Memory Stick PRO Duo ™ card. The addition of this card to its high-speed SanDisk Ultra II line of flash memory cards represents a doubling of its highest capacity card in this card format. The announcement was made at the Photo Marketing Association trade show where SanDisk is demonstrating products in booth #2741. The Ultra II cards are primarily targeted to advanced digital photographers with high-resolution digital cameras that require fast, large-capacity digital film cards to quickly shoot many high resolution images. Each SanDisk Ultra II card features a minimum write speed of 9 megabytes per second (MB/sec.) and a minimum read speed of 10MB/sec. These fast write speeds are designed to take advantage of advanced digital camera features such as rapid fire, continuous-shooting modes or to capture digital video clips.

PMA 2006: PMA has started with a bang for the Four Thirds DSLR system, as Sigma, Leica and Panasonic all unveil new products based upon the 4/3 inch sensor. New Four Thirds versions of existing lenses from Sigma, a brand new Leica Four Thirds lens and best of all the Panasonic DMC-L1, which looks unlike any other DSLR available today. So what do you think of this sudden increase in support for what has been up to now something of a niche standard? Will Four Thirds push on to gain a lot more market share - would you buy a Four Thirds camera? Or does the smaller sensor size mean that, for the consumer at least, Four Thirds will always be waiting on the sidelines? In a special edition of our Saturday Shout column, cunningly titled “PMA Shout”, let everyone know what you think about what has been a fascinating start to PMA.

PMA 2006: The Panasonic DMC-L1 digital camera is unveiled today. The 7.5 megapixel Panasonic DMCL1 is based on the Four Thirds system. The DMC L1 has the same Live View feature as the Olympus E-300, which allows you to preview the image on the camera’s LCD screen as well as through the viewfinder.  There is a new LEICA D VARIO-ELMARIT 14-50mm/F2.8-3.5 lens with an aperture ring. Other features of the Panasonic L1 includes the Supersonic Wave Filter system for dust removal, SD card support and new Venus Engine III processing engine. The DMC-L1 is scheduled for release “later this year”.

Panasonic Press Release

A genius in the making – Panasonic announces development of the DMC-L1 Digital SLR

Having announced our entry to the digital SLR market in 2005, Panasonic is pleased to update you on the development of the state-of-the-art Lumix DMC-L1 – our first interchangeable-lens digital SLR camera, distinguished from conventional digital SLRs by combining the operating feel of an analogue camera with innovative features unique to digital cameras. The DMC-L1 benefits from a new LEICA D VARIO-ELMARIT 14-50mm/F2.8-3.5 lens, equipped with an aperture ring, focus ring and zoom ring, for easy, direct aperture setting. This new and inspiring digital SLR also features a shutter speed dial on top of the camera body, to enhance the sense of camera control. These features, combined with a classic design that will remind users of traditional analogue cameras, ensure the Panasonic Lumix DMC-L1 is distinct in both design and operation.

PMA 2006: The LEICA D VARIO-ELMARIT 14-50mm/F2.8-3.5 ASPH lens is announced today at PMA. It incorporates Panasonic’s MEGA O.I.S (optical image stabilization) system and an aperture ring in addition to the focus ring and zoom ring.

Leica / Panasonic Press Release

World’s First Leica Interchangeable Lens with Optical Image Stabilization System Designed Exclusively for Digital SLR Cameras

Leica Camera AG and Panasonic are pleased to announce the development of a new interchangeable lens based on the Four Thirds standard. Featuring a focal length from 14mm to 50mm?(35mm equivalent: 28mm to 100mm), the new LEICA D VARIO-ELMARIT 14-50mm/F2.8-3.5 ASPH lens is the first interchangeable lens from Leica developed exclusively for digital SLR cameras. The “D” signifies that it is designed for the new digital system. The partnership between Leica and Panasonic has resulted in rigorous quality standards for the development and manufacturing of this interchangeable lens, so that the technology and expertise of Leica Camera and Panasonic will be integrated at their highest levels. Both Panasonic and Leica Camera AG are confident that the results of their cooperative efforts will be successful and highly evaluated by customers.

PMA Show: Panasonic announces the development of the DMC-L1, its first digital SLR camera, and Olympus exhibits the E-330 at PMA.

Olympus / Panasonic Press Release

Olympus Corporation (Olympus) and Matsushita Electric Industrial Co., Ltd. (Panasonic) have been engaged in joint development of cameras that comply with the Four Thirds System standard for interchangeable-lens-type digital SLR cameras, and will display the fruit of their labors at the PMA 2006 International Convention and Trade Show that starts today, February 26, in Orlando, Florida. Olympus will exhibit the E-330, a recently introduced product that incorporates jointly developed technologies, and Panasonic will announce development of the DMC-L1, its first digital SLR camera. A prototype of the DMC-L1 will also be exhibited. The two cameras are the result of an agreement announced on January 13, 2005, under which Olympus and Panasonic agreed to jointly develop underlying technologies and key components, and promote the introduction of digital SLR camera products that take full advantage of the significant user benefits offered by the Four Thirds System standard.

PMA 2006: Olympus Press Release

Olympus Imaging Corp. (President: Masaharu Okubo) is pleased to announce the participation of Leica Camera AG of Germany in the FourThirds System standard for digital SLR cameras. Olympus has encouraged other manufacturers to participate in this open standard since it was first established, and will continue to promote its widespread acceptance in the future. The FourThirds System standard was established to facilitate the development of digital SLR camera systems that are designed and developed from the ground up to maximise the performance potential of digital imaging technology. The standard uses a 4/3” image sensor that makes it possible to realise the high image quality and high mobility that are demanded of SLR camera systems, and defines an open standard for lenses and lens mounts to assure compatibility between bodies and lenses produced by various manufacturers participating in the standard.