The Canon PowerShot SX200 IS is a new 12.1 megapixel compact camera with a 12x optical zoom lens. With a focal range equivalent to 28-336 mm, the Canon SX200 is a direct competitor to Panasonic’s Lumix DMC-TZ7 camera. 12 megapixels, a 3 inch LCD screen, 720p HD Movie Mode and new Smart AUTO mode complete the SX200 IS’ headline features. The Canon SX200 IS will be available at the end of March in black, blue and red for $349.99 / £359.00 / €429.00.

Canon USA Press Release

The SX series cameras are designed for tech-savvy consumers looking for a little gusto in their camera with affordable high-power zoom performance. Packed with features sure to please, the new SX200 IS Digital Camera offers an array of shooting options enabling the user to choose a product that is customized to fit their needs and enhance their overall shooting experience.

With a new sleek and sophisticated package, the Canon PowerShot SX200 IS Digital Camera offers consumers a great compact camera with DSLR-like features. The PowerShot SX200 IS Digital Camera comes loaded with a powerful 12x Optical Zoom lens and wide-angle lens (28-336 mm equivalent), and Optical Image Stabilization. This long-range seeker can get up close to subjects or capture more in the frame. Available in three colors - black, blue and red - consumers can now choose to personalize their camera according to their lifestyle. High-resolution, 12.1-Megapixels, 720p HD Movie Mode and a large 3-inch LCD screen with wide-angle viewing round out the feature set. The PowerShot SX200 IS Digital Camera is scheduled to be available at the end of March for an estimated retail price of $349.99.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008†, with global revenues of US $45 billion, is listed as number seven in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2008 list, and is on the 2008 BusinessWeek list of “Top 100 Brands.” At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/RSS.

Canon Europe Press Release

The new PowerShot SX200 IS: Canon’s super compact wide zoom

Amstelveen, The Netherlands, 18 February 2009: Canon today strengthens its PowerShot range of digital cameras with the launch of the PowerShot SX200 IS – a new Super Zoom model in a strikingly compact body. With a wide-angle (28mm) 12x optical zoom lens and powered by Canon’s DIGIC 4 processor for ultra-fast performance and outstanding image quality, this 12.1 Megapixel camera is the ideal travel companion. Richly detailed movies can be shot in High Definition (720p, 30fps), with a built-in HDMI connection for playback on HD televisions. The addition of a full Manual shooting mode gives users control when they want it.

Designed with travel in mind
With a classic aluminium design available in black, blue or red the
PowerShot SX200 IS packs a lot into a compact body, making it the perfect camera for the keen traveller. A powerful 12x zoom lens, beginning at a wide 28mm, tackles landscape shots or distant subjects with equal effectiveness. Canon’s 4-stop optical Image Stabilizer technology combats the blur caused by camera shake – even at the telephoto end of the zoom range and in low-light situations.

Small on size, big on quality
Incredible 12.1 Megapixel resolution is captured by the camera’s sensor, offering the freedom to crop or enlarge images to perfection with no loss in detail. Canon’s DIGIC 4 processor uses improved algorithms and calculation accuracy, allowing the PowerShot SX200 IS to deliver ultra-fast operation, and rich, low-noise images with outstanding clarity and colour reproduction.

Intelligent features for maximum creativity
For maximum results with minimum effort, the PowerShot SX200 IS incorporates a new Smart Auto mode and enhanced Easy mode. Both of these modes use Canon’s Scene Detection Technology to analyse the shooting scene in detail – checking subject brightness, contrast, distance and overall hue – then select optimum settings accordingly. Photographers wanting total control over their shots can switch to a full Manual control mode.

DIGIC 4 processing also drives greater accuracy in Canon’s other intelligent technologies. Improved Motion Detection and Servo AF aid blur-free capture of moving subjects, while i-Contrast brightens dark areas of images without blowing out lighter areas. Canon’s Face Detection Technology now includes new
Blink Detection, to help avoid the disappointment of mistimed portrait shots. FaceSelf-Timer simplifies group shots or self portraits by waiting until the user enters the frame before shooting.

Movies in High Definition
For moments that deserve a place on TV, users can supplement their still images with continuous video clips in breathtaking High Definition (720p). The integrated HDMI connection allows instant playback on any HDTV.

The large 3.0” LCD allows easy framing and detailed review of shots and movies alike, with a wide viewing angle enabling easy sharing. In addition, a clever new User Interface provides on-screen Hints and Tips – perfect for users looking to learn more about how different settings affect shots.

“With a combination of high zoom power, high resolution and High Definition video capability, the PowerShot SX200 IS lets you capture your adventures in uncompromising detail,” said Rainer Fuehres, Head of Canon Consumer Imaging Europe.

  * Compact, 12x optical zoom starting at wide-angle 28mm
  * 4-stop optical Image Stabilizer lens
  * 12.1 Megapixels
  * DIGIC 4 for ultra-fast response, superb image quality and intelligent technologies
  * Smart Auto mode with Scene Detection Technology
  * Combats blur with IS, Motion Detection Technology and Servo AF
  * People shots made easy with Face Detection AF/AE/FE/WB and
  * Face Select & Track, plus FaceSelf-Timer and Auto Red-Eye Correction
  * 3.0”, high resolution LCD
  * High Definition (720p) movie with HDMI connection
  * Shooting modes include Manual control and Easy mode
  * New, easy-to-use User Interface with hints and tips
  * Classic aluminium design available in black, blue and red

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