Blurb has released an update to its iOS app, Blurb Mobile. Designed to enable easy and fast story creation using rich media content, the app now boasts new features including, Story Stream, where friends can instantly share and comment on each other’s stories using their iPhones. Blurb also announced a new enhanced and optimised iPad version of Blurb Mobile that brings the features of the app to the iPad. Blurb Mobile is free to download from the iTunes App Store and each customer receives a story channel on Blurb.com/mobile to share their stories online.

Blurb Press Release

Blurb Mobile’s Story Stream Instantly Shares Your Personal Media Stories With Your Friends

Blurb Mobile also introduces an enhanced and optimised version for the iPad

London, UK — July 28, 2011 — Blurb, the global creative publishing platform today announced a significant social update to its popular iPhone application, Blurb Mobile. Designed to enable easy story creation using personal media, including photos, videos and audio, the app now boasts new features including, Story Stream, where friends can instantly share and comment on each others stories anywhere and anytime using their iPhones.

To share media stories, customers can access their Facebook and Twitter network and automatically connect to their friends list, as well as other Blurb Mobile storytellers, who can be added and followed via the new Story Stream channel.  As soon as a story has been posted, friends will be able to view it and provide immediate feedback using Blurb Mobile’s new text commenting feature. Bringing real time personal media story channels to the iPhone introduces a new direction for social sharing.

“Each day amazing new stories are being created and shared via the Blurb Mobile app. We have seen the real time announcement of a baby’s birth broadcast out to friends and families, travels to remote locations including ambient sound and video shared with the folks back home, and professional designers capturing and sharing ideas to send to their clients,” said Eileen Gittins, CEO and Founder of Blurb. “With this new social version of Blurb Mobile, your friends’ stories show up automatically in your Story Stream on your iPhone, iPad or on the Web; it really is the next best thing to being there.”

Blurb also announced a new enhanced and optimised iPad version of Blurb Mobile that brings all of the great features of the app to the iPad. Within the app’s “My Story” and “Story Stream” channels, stories are now automatically sync’d between a customer’s iPhone and iPad. The interactive nature of the iPad shines through as the application combines easy story creation features with professional quality story results. Blurb Mobile’s full screen image editing mode allows a story author to easily rotate, crop and add audio and text caption to their story’s photos and video.

One of the most creative aspects of the app is enhanced on the new iPad version. Video and photos can now be interactively sequenced into meaningful stories with the story author having complete control over the sizing of the story stage. Leading media journalists are excited about being able to quickly capture, edit and share a story with their editors, or, a larger audience in a few minutes.  Business customers are also leveraging the iPad’s high resolution large screen and Blurb Mobile to quickly create and share social media promotions and product announcements.

Blurb Mobile is free to download and each customer receives a story channel on Blurb.com/mobile to share their stories online. In addition, Blurb Mobile Plus provides an in-app upgrade path for customers seeking additional photo, video and audio capability.  All stories can be made public or private.

The new Blurb Mobile update can be downloaded at:  http://itunes.apple.com/app/blurb-mobile/id430933688?mt=8&ls=1

About Blurb®
Blurb® is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb’s platform makes it easy to design, publish, market and sell professional-quality books, using the Blurb Bookify™ online bookmaking tool, Blurb’s free, award-winning Blurb BookSmart® app or by using Blurb’s PDF to Book workflow. Blurb’s bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb’s social and community features allow customers to create and share Blurb books among friends and colleagues with ease.

Blurb was founded by Eileen Gittins in 2005, and includes a team of design, Internet and media veterans who share a passion for helping people bring their stories to life. In 2010, Blurb shipped just under 1.4 million books to more than 70 countries and territories. In 2010, Blurb was ranked the fastest growing media company on the Inc. 500. Blurb is based in San Francisco with offices in London. For more info, visit www.blurb.com.

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