The Canon MP610 and Canon MP520 PIXMA Photo All-in-Ones combine rapid, photo lab quality printing with copy and scan functionality. “By further enhancing print and copy capabilities, we are setting new standards for PIXMA Photo All-in-Ones while keeping prices at an accessible level.” said Mogens Jensen, Head of Canon Consumer Imaging, Europe. The Canon MP610 will be available from September 2007 priced at £159.00 / €239.00. The Canon MP520 will be available from October 2007 £99.00 / €149.00 RRP inc. VAT.

Canon Press Release

Canon strengthens All-in-One lineup with two powerful new models

United Kingdom / Republic of Ireland, 20 August, 2007: Canon today launches the MP610 and MP520 – two stylish PIXMA Photo All-in-Ones that combine rapid, photo lab quality printing with copy and scan functionality. Successors to the MP600 and MP510 respectively, the new models introduce enhancements across the board: improvements to Canon’s FINE print head and copying technology are complemented by faster start-up times and new photo optimisation features. Both units feature Canon’s intuitive Easy-Scroll Wheel, high resolution TFT LCD screens and Single Ink technology – all at a new low price point.

“The MP610 and MP520 underline Canon’s commitment to constant refinement of our core PIXMA technologies,” explains Mogens Jensen, Head of Canon Consumer Imaging, Europe. “By further enhancing print and copy capabilities, we are setting new standards for PIXMA Photo All-in-Ones while keeping prices at an accessible level.”

Pricing and availability
The PIXMA MP610 will be available from September 2007 priced at £159.00 / €239.00 and the PIXMA MP520 will be available from October 2007 £99.00 / €149.00 RRP inc. VAT.

The MP610 and MP520 feature:
- FINE print heads with 1pl droplets and 9600 x2400dpi resolution (MP610) or 2pl droplets and 48001x1200dpi resolution (MP520)
- Single Ink tanks for minimal ink wastage
- High quality photo prints in 21seconds (MP610), 46 seconds (MP520)
- Canon’s ChromaLife100 system for prints that last up to 100 years1
- Superior copying with Dual Colour Gamut Processing Technology
- 6.2cm/2.5” (MP610) and 5cm/2.0” (MP520) colour TFT screens with 170? viewing angle (MP610)
- High quality scanning at 4800dpi (MP610), 2400dpi (MP520)
- Advanced media handling: Auto Duplex (MP610), 2-way paper feeding, DVD/CD direct printing (MP610)
- Auto Image Fix for optimal photo correction when printing

FINE evolution
Canon’s FINE print head has been enhanced across the PIXMA range to deliver high quality photo prints at greater speeds than before. The MP610 delivers 1pl droplets and a class-leading resolution of 9600x2400dpi. A 4x6cm photo takes just 21 seconds to print – 25 percent faster than the MP600. Offering a maximum resolution of 4800x1200dpi, the MP520 prints a 4x6cm photo in approximately 46 seconds. Both models use Canon’s Single Ink technology, with individually replaceable ink tanks for minimum wastage. The MP520 uses four colours - CMY dye for photos and a large pigment black ink for text. The MP610 employs Canon’s ContrastPLUS 5-ink system, incorporating an extra black dye ink for superior contrast in photos.

Enhanced copy technology
Modifications to Canon’s Dual Colour Gamut Processing Technology allow for more faithful colour reproduction when copying images and documents. Two types of colour rendering are employed to reproduce tones that accurately match human perception – delivering the precision needed for photo reprints and other demanding copy jobs. The technology has been improved to deliver greater colour fidelity in blue and yellow areas, along with better text legibility in first and second generation copies.
The MP610 achieves rapid copy speeds up to 31cpm (copies per minute) for black and white and 24cpm for colour , while the MP520 offers speeds of 30cpm and 20cpm respectively. Through mechanical refinements, both models have a
Quick Start function - units are ready to begin accepting copy data within approximately 3 seconds of power on.

Automatic photo correction
Further enhancing print quality, the newly developed Auto Image Fix automatically corrects common flaws in images prior to printing. The system analyses images using Face Detection and Scene Analysis, then optimises settings such as contrast, tone and saturation. Auto Image Fix is particularly effective at correcting problems with backlit faces or underexposed shots – automatically boosting face tones and brightness for beautiful, natural-looking results.

Advanced media handling
The MP610 and MP520 incorporate features that enable enhanced creativity and convenience. Both models feature two paper trays, eliminating the need for inconvenient paper changes when switching between jobs. The MP610 supports automatic double-side printing for added versatility, and comes supplied with a DVD/CD tray for high quality printing onto compatible discs.

Standalone use
The high resolution colour TFT screens on the MP610 and MP520 feature an improved user interface for quick and simple access to menus and controls. Combined with the Easy Scroll Wheel, it provides intuitive operation for standalone printing, copying and scanning. Both models support direct printing from most popular memory cards, as well as direct printing from PictBridge compatible digital cameras and camcorders. Wireless printing from camera phones is also possible via a built-in IrDA port (MP610 only) or optional Bluetooth adapter.

Reader enquiries
United Kingdom – 08705 143723 / www.canon.co.uk    
Republic of Ireland – (01) 2052400 / www.canon.ie

About Canon (UK) Limited
Canon is a world-leading innovator and provider of imaging and information technology solutions for the home and office environments.

Canon has a global philosophy of Kyosei - living and working together for the common good, which clearly demonstrates commitment to customers, staff and the environment shared by all.

Canon (UK) Ltd is the UK marketing and sales operation for the US$32 billion global company based in Tokyo, Japan.  In the UK Canon employs around 2,000 people in various locations including Ireland and has achieved sales of £541m in 2005.

The main business focus for Canon (UK) Ltd is in two clearly defined market segments: Business Solutions covering both the office and professional printing environments (including: multifunctional printers, IT consultation, photocopiers, printers, large format printers, fax machines, document management hardware & software) and Consumer Imaging (input solutions: film and digital cameras, camcorders, binoculars and scanners; and output solutions: Ink Jet printers, fax machines, desktop multifunctionals and multimedia LCD projectors).

Your Comments