Starting June, Digital Camera Buyer magazine will be sold under the title Digital Camera Essentials. The renamed magazine features the same in-depth reviews, hands-on group tests and 25-page buyers’ guide it has become famous for, but also now incorporates a large photo techniques section and editing tutorial. Along with the new name and a new look for the magazine, June will also see the launch of a new subscriptions offer for Digital Camera Essentials.

Imagine Publishing Press Release

Digital Camera Buyer magazine becomes Essentials from June

Long-running photography buyers’ guide magazine changes its name to reflect photographers’ desires to understand more about their kit

Launched in 2002, Digital Camera Buyer becomes Digital Camera Essentials from issue 85, on sale 11 June 2009. Aimed at first-time digital camera users as well as those looking to upgrade their current kit, Digital Camera Essentials is written by industry experts with an unrivalled knowledge and passion for photography.

Digital Camera Essentials features the same in-depth reviews, hands-on group tests and 25-page buyers’ guide it has become famous for, but also now incorporates a large photo techniques section, allowing readers to get the best buying advice, as well as discover how to use their new gear.

Editor in Chief of Imagine’s photographic division, Debbi Allen, said: “Digital Camera Essentials is aimed at the hobbyist photographer who’s looking to update their equipment and learn more about shooting techniques, from buying a new compact, bridge or DSLR, to taking the perfect shot and then editing it afterwards. It’s an exciting phase in the magazine’s development, and it has been designed to allow greater levels of interaction with readers and give them a complete view of each product from shop to shoot.”

For the first time ever, Digital Camera Essentials readers will also be able to subscribe to the magazine. “A new look deserved a brilliant new subscriptions offer,” explains Subscriptions Manager, Lucy Nash. “With all the outstanding features and developments it seemed like the perfect time to launch our new subscription programme for Digital Camera Essentials.”

Head of Sales, James Hanslip commented: “After seven successful years as Digital Camera Buyer, we felt the time was right to overhaul the magazine for the new generation of digital camera owners. Digital Camera Essentials will allow advertisers to reach a wider demographic of reader and get involved with more features and reviews.”

Imagine Publishing is one of the UK’s fastest-growing consumer specialist publishers. Formed in May 2005, Imagine now publishes 20 magazines and 27 websites in the videogames, computing, entertainment and photography markets. An Imagine magazine is purchased every ten seconds.

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