The Epson R285 an affordable six-colour A4 photo printer which uses Epson Claria Photographic Ink. Premium quality photos that look better than the lab are produced in just 27 seconds. The R285 offers print life of up to 200 years when stored in an album or 98 years when displayed in a photo frame. The R825 will cost £69.99, available September 2007.

Epson Press Release

The Epson® Stylus Photo R285 for fast, premium quality home photo printing

Featuring Epson’s six-colour Claria™ Photographic Ink, fast printing speeds and improved PhotoEnhance, the Epson Stylus Photo R285 is the perfect choice for photo enthusiasts seeking brilliant results at an affordable price.

Embargo 20th August 2007 - Epson announces the launch of the A4 Epson Stylus Photo R285, an affordable six-colour photo printer for those who are passionate about the quality of their photos. It features Epson Claria Photographic Ink and the innovative printing technologies that make Epson the choice of professionals.  Premium quality photos that look better than the lab are produced in just 27 seconds, a draft photo in just 12 seconds, and A4 documents at a speed of up to 37ppm.  It will print directly onto CDs or DVDs, allowing users to personalise digital albums for gifts or storage. The Stylus Photo R285 also features individual ink cartridges at just €9.99 each, only replace the colour that is used.

Photos printed with Epson Claria Photographic Ink will look better and last longer than those processed at a lab, up to 200 years when stored in an album or 98 years when displayed in a photo frame.  It is a high-definition, six-colour, dye-based ink technology and is the ideal partner for the very latest digital-SLR or mega-pixel cameras, offering an extra wide colour gamut and smooth gradations for vivid prints with true-to-life colours.

The Epson Micro Piezo™ print head in the Stylus Photo R285 is the same leading technology that is used in Epson professional photo printers.  A new high speed version of this print head mechanism has been developed to further enhance the print speeds.  The new mechanism inside the print head increases the rate at which ink droplets can be ejected from the nozzles resulting in faster print speeds.

The Epson Stylus Photo R285 features the latest in Epson’s Advanced Variable-sized Droplet-Technology (Advanced VSDT).  With five different droplet sizes the printers can use the smallest droplet of 1.5pl for areas where fine detail is required and bigger droplets where larger blocks of colour are needed. Advanced VSDT works in harmony with the Epson Micro Piezo™ print head to produce premium quality photos with smooth gradations and tonality.

With Epson PhotoEnhance technology, images featuring skin tones, landscapes and skylines are detected automatically and reproduced with enhanced colour settings to improve the overall tones and contrasts. It is particularly useful when the subject in the photo is darkened by shadow. A new night scene mode has also been included in the preset list to improve the sharpness of night time shots.

Julian Maddock, European Product Manager, Epson Europe says, “With the market for high-end digital cameras growing, consumers need a printer that can maximise the potential of their camera and deliver high-quality results.  With its Claria Photographic Ink the Stylus Photo R285 is the ideal partner for the latest D-SLR and mega-pixel cameras, giving better photos than the photo lab at impressive print speeds.  With individual ink cartridges it is also cost efficient, only the colour that is used needs to be replaced.”

Epson Stylus Photo R285 key features summary
• The ideal partner for the latest D-SLR and mega-pixel cameras
• Photos look better and last longer than the photo lab up to 200 years1 in an album or 98 years2 when displayed in a photo frame
• Epson six-colour Claria Photographic Ink for an extra wide colour gamut and smooth gradations
• Cost efficient printing with individual ink cartridges priced at just €9.99 - only replace the colour used.
• High-speed Micro Piezo print head mechanism for fast print speeds - 10x15cm lab quality photo in only 27 seconds and draft photo in just 12 seconds
• Print directly onto printable CDs or DVDs
• Improve skin tones, landscapes, skylines and night time scenes with Epson PhotoEnhance
• Advanced Variable Sized Droplet Technology for smooth tones and fast print speeds
• Creative printing with Epson Easy Photo Print
• New sleek design minimises clutter and fits easily on the desktop

1Preservation condition: Print stored in an album, temperature: 23?,humidity: 50%RH,paper type: Epson Premium Glossy   Photo Paper or Epson Premium Semi-gloss Photo Paper
  See www.wilhelm-research.com for details

About Epson
Epson is a global leader in imaging products including printers, 3LCD projectors and small- and medium-sized LCDs. With an innovative and creative culture, Epson is dedicated to exceeding the vision and expectations of customers worldwide with products known for their superior quality, functionality, compactness and energy efficiency.

Epson is a network of 87,626 employees in 117 companies around the world, and is proud of its ongoing contributions to the global environment and to the communities in which it is located. Led by the Japan-based Seiko Epson Corp., the Group had consolidated sales of 1416 billion yen in fiscal 2006.

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