Fujifilm has organised a scavenger hunt on 25th July in New York City to celebrate the resurgence of instant film photography on the declaration of its first annual Instax Day. Instax Day will bring 50 instant film enthusiasts together to use instant film to capture New York City landmarks and hot spots during a summer fun scavenger hunt that will take place between Rockefeller Center and Union Square Park. Contestants will be given a map to help plot their course, and compete for a chance to win first ($500), second ($250) and third ($100) prize gift certificates to B&H Photo Video. Check-in for the scavenger hunt will begin at the B&H Event Space at 10am and the scavenger hunt will officially kick off at 11am sharp.  The date of 7/25 reflects the model numbers of the two currently available Instax Mini instant cameras, the Mini 7S and the Mini 25.

Website: Instax on Facebook

Fujifilm Press Release

Instant Film Enthusiasts Hit Pavement in New York City for Fujifilm, B&H Photo Scavenger Hunt

Participants Celebrate Instant Film Revival, Compete to Win B&H Gift Certificates

WHAT:        Fujifilm has organized a scavenger hunt on July 25th in New York City to celebrate the resurgence of instant film photography on the declaration of its first annual Instax Day.

Instax Day will bring 50 instant film enthusiasts together to use instant film to capture New York City landmarks and hot spots during a summer fun scavenger hunt that will take place between Rockefeller Center and Union Square Park. Contestants will be given a map to help plot their course, and compete for a chance to win first ($500), second ($250) and third ($100) prize gift certificates to B&H Photo Video.

Other scavenger hunting gear will include:

·      Instax Mini 7S camera plus two boxes of Instax Mini instant film
·      Round trip MetroCard
·      Instax branded t-shirt and hat
·      Water bottle

WHO:          50 contestants who signed up through the Fujifilm Instax and B&H Photo Video Facebook pages.

HOW:          Each scavenger hunter will be armed with a map, an Instax Mini 7S camera and two boxes of Instax Mini instant film (40 shots) to document their findings. The first three competitors to return to the B&H Event Space with each of the 20 items clearly exposed win.

WHEN:        Check-in for the scavenger hunt will begin at the B&H Event Space on July 25th at 10am and the scavenger hunt will officially kick off at 11am sharp. Contestants will return to the starting point by 3pm when first, second and third place winners will be awarded.

WHERE:      B&H Event Space
                420 9th Avenue, 2nd Floor
                New York, NY 10001

WHY:          The scavenger hunt is to celebrate Instax Day which marks Fujifilm’s commitment to instant film photography and the recent revival of the retro film type. The date of 7/25 reflects the model numbers of the two currently available Instax Mini instant cameras, the Mini 7S, featured in hip hop sensation, B.o.B.’s, “Airplanes” video, and the Mini 25.

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