Fujifilm Press Release 10/02/04

FUJIFILM REVEALS THREE POWERFUL NEW 35MM CAMERAS

Proprietary drop-in loading for picture-taking on the go combine with Fujifilm’s renowned color quality to create best-possible images

PMA, LAS VEGAS, February 10, 2004 - Fuji Photo Film U.S.A., Inc. today announced three exciting new 35mm cameras. The new Zoom Date 60W features a wide-angle zoom lens, while the new Zoom Date 120V and Zoom Date 135V offer new drop-in film loading for an even easier picture-taking experience.

“We’re pleased to make picture-taking even easier with our new drop-in loading technology in the Zoom Date 120V and Zoom Date135V,” said Margaret Toub, Product Manager, Photo Imaging Division, Fuji Photo Film U.S.A., Inc. “In addition, the Zoom Date 60W features a wide-angle lens, demonstrating Fujifilm’s commitment to best-quality photography at all levels.”

Fujifilm Zoom Date 60W ? For Fun on the Go
The Zoom Date 60W is a compact, lightweight and fun 35mm camera which allows users to take any picture, any time, anywhere—with ease. The camera features a 28-60mm (2.1x) wide-angle zoom lens that will help picture takers expand their creative horizons. In addition, red-eye reduction and multi-mode flash make this camera a perfect choice for family functions and events.

The Zoom Date 60W will be available in August 2004 at a manufacturer’s suggested list price of $89.95.

Fujifilm Zoom Date 120V ? Sophisticated Versatility
The Zoom Date 120V offers a 3.2x zoom lens (38-120mm), multi-mode flash setting and red-eye reduction to help ensure a beautiful picture every time. Its sophisticated design and compact size make it a perfect camera for any occasion. In addition, Fujifilm’s proprietary drop-in loading system makes film loading a fast and easy one-step process. To activate this system, a consumer simply places a roll of film into the Zoom Date 120V and closes the compartment. The camera will automatically advance the film and, because it is pre-wound to the end, shots are protected from the light in the event that the camera is accidentally opened.

The Zoom Date 120V will be available in August 2004 at a manufacturer’s suggested list price of $149.95.

Fujifilm Zoom Date 135V ? Sleek and Serious
Fujifilm’s new Zoom Date 135V offers photo hobbyists a 3.6x zoom lens (38-135mm), red-eye reduction and multi-flash modes. The Zoom Date 135V’s sleek metallic body and stylish design make it pocket and purse friendly. In addition, Fujifilm’s proprietary drop-in loading system makes loading the camera a one-step process. To activate this system, a consumer simply places a roll of film into the Zoom Date135V and closes the compartment. The camera will automatically advance the film and, because it is pre-wound to the end, shots are protected from the light in the event that the camera is accidentally opened.

The Zoom Date 135V will be available in April 2004 at a manufacturer’s suggested list price of $199.95.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital X-ray systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs 72,500 people worldwide and in the year ending March 31, 2003, had global revenues of more than $20 billion.

In the U.S., Fujifilm employs over 10,000 people. The company is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Recording/Storage Media, Film and Imaging Systems, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is committed to being an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at http://www.fujifilm.com.