Hasselblad has announced the launch of the new, 40-megapixel Hasselblad H4D-40, which will allegedly bring “ultimate image quality to an entirely new generation of photographers”. The Hasselblad H4D-40 features a 40-megapixel medium-format sensor and True Focus AF, and comes bundled with the company’s Phocus 2.0 software. Hassleblad will be launching the new H4D-40 at special “hands-on” events in over 50 cities throughout the world starting 10 February 2010. A kit consisting of the Hasselblad H4D-40 body, viewfinder and 80mm lens will set you back €13,995 / $19,995 / £12,995, and is available now.

Website: Hasselblad H4D-40 Launch Events Around the World

Hasselblad Press Information

Get ready to know

At Hasselblad, we’ve been taking image quality to new and unexplored heights for over fifty years now. And now, we are proud to announce the launch of the new Hasselblad H4D-40, bringing ultimate image quality to an entirely new generation of photographers. The H4D-40 will help your photography to grow in ways you never dreamed possible.

As easy to use as any 35mm camera and featuring a 40 Megapixel Medium Format sensor, our easy to use new Phocus 2.0 software, and the new True Focus AF, the H4D-40 provides the perfect entry point into the Hasselblad world. The H4D-40 gives you full access to the entire Hasselblad system of software, lenses, and features and has been designed to meet the needs of the most demanding high-end commercial photographers – and yours.

We are launching the H4D-40 at special “hands-on” events in over 50 cities throughout the world starting February 10, 2010.

February 10th will also see the launch of an exciting new area on the Hasselblad website, the Hasselblad Owners’ Club. More info about this exciting addition to the Hasselblad world can also be found by clicking on the links to the right.

We look forward to seeing you on February 10th!

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