Yesterday at Photokina 2012 Impossible introduced a new instant colour film for Polaroid 600 and SX 70 cameras. In 2010 Impossible film was reinvented from scratch as the components of classic Polaroid film were no longer available. One of the main challenges in the development process was the design of a new opacification agent - a component that makes the photo insensitive to light after it has ejected from the camera. Impossible production manager André Bosman explains:  “Until now,  the opacification characteristic of previous Impossible films and their light sensitivity forced users to shield images from light immediately after ejection. Improvement in this regard became one of the major ongoing quests through the last two years.“ Now, with the new PX 70 and PX 680 Color Protection film Impossible takes a huge step in terms of ease of handling and image quality. An innovative color protection formula improves the opacification process, finally allowing for easy shooting without the need for immediate shielding of the photos. Available for Polaroid 600 and SX 70 camera models, the new Color Protection Films are available for 20 EUR / 23.49 USD / 17 GBP on the website below.

Website: The Impossible Project

The Impossible Project Press Release

IMPOSSIBLE INTRODUCES GAME-CHANGING NEW COLOR FILM AT PHOTOKINA 2012 AND PRESENTS FIRST HARDWARE CONCEPTS

Photokina Cologne, GERMANY, 19 September 2012. – Yesterday at Photokina 2012 Impossible introduced a game-changing new color film for Polaroid 600 and SX 70 cameras that marks a giant leap in accessibility and usability of Impossible instant films. “With this new generation of Impossible films we are finally able to expand access to analog instant photography from an exclusive circle of dedicated fans to simply everyone who wants to experience the magic of real, instant photos”, says Impossible founder Florian Kaps who has been reinventing analog instant photography for a vivid niche market ever since Polaroid discontinued film production.

In 2010 Impossible film was reinvented from scratch as the components of classic Polaroid film were no longer available. One of the main challenges in the development process was the design of a new opacification agent - a component that makes the photo insensitive to light after it has ejected from the camera. Impossible production manager André Bosman explains:  “Until now,  the opacification characteristic of previous Impossible films and their light sensitivity forced users to shield images from light immediately after ejection. Improvement in this regard became one of the major ongoing quests through the last two years.“

Now, with the new PX 70 and PX 680 Color Protection film Impossible takes a huge step in terms of ease of handling and image quality. An innovative color protection formula improves the opacification process, finally allowing for easy shooting without the need for immediate shielding of the photos.  The new films also deliver a neverbefore-seen color saturation, a completely new level of detail and sharpness and overall stunning image quality. It’s finally bringing back the unique iconic performance and look of the most successful classic Polaroid films.

Available for Polaroid 600 and SX 70 camera models, the new Color Protection Films are available for 20 EUR / 23.49 USD / 17 GBP on www.the-impossible-project.com, in Impossible Project Spaces New York, Paris, Vienna, Tokyo and worldwide Impossible Partner Stores and dealers.

FIRST IMPOSSIBLE HARDWARE CONCEPTS PRESENTED
Being the very first Impossible hardware ever presented, the Instant Lab it is a new device that turns digital iPhone images into real analog instant photos. Launched on September 10th in a sensational Kickstarter campaign,  the Instant Lab successfully reached the funding target of USD 250,000 within 30 hours and is currently looking to double the funding goal All details and the official video are provided on www.kickstarter.com, at Photokina 2012 a prototype of the Instant Lab is available for testing.

The Instant Lab is based on a high precision platform named “Impossible FPU” (Film Processing Unit), that processes and develops Impossible instant film. Developed by the Impossible R&D team in partnership with DHW of the former Rollei Factory in Braunschweig, Germany, the FPU is the basis for a range of new analog instant cameras and hardware concepts to be introduced in 2013. At Photokina 2012 concept studies of an upcoming Impossible Pinhole and Viewfinder camera are being presented.

IMPOSSIBLE 8x10 FILM
The recently launched large format instant 8x10 film is the basis for an 8x10 exhibition on view at Photokina, featuring work by Sebran d’Argent, Stefan Milev and David Goles. Visitors at Photokina have the chance to win their 8x10 portrait, taken by renowned photographers Jennifer Trausch, Maurizio Galimberti or Jens Werlein, who will use his unique 8x10 Lego camera.

The monochrome Impossible PQ 8x10 Silver Shade film is compatible with all 8x10 cameras equipped with a Polaroid film holder, as well as the original Polaroid 8x10 processor.

ABOUT IMPOSSIBLE
Impossible passionately invents and manufactures new analog instant films for classic Polaroid 600, SX 70 and Image/Spectra cameras as well as for 8x10 cameras at the former Polaroid production plant in Enschede, The Netherlands. Impossible also creates limited special film editions together with selected partners such as Ace Hotel NYC, colette Paris or Urban Outfitters.

Impossible Project Spaces in New York City (USA), Paris (France), Tokyo (Japan) and Vienna (Austria) serve as vivid hubs for analog instant photography. Beyond carrying all available analog films and cameras, a wide range of exhibitions, workshops and artistic projects are on view at every Impossible location, dedicated to the magic of analog instant photography, authenticity, originality and creativity.

IMPOSSIBLE AT PHOTOKINA 2012
Meet the Impossible team at the Photokina 2012 from September 18-23 in Hall 2.1., Booth D020.

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